Shopify Market Setup
Selling internationally? We will help you set up Shopify Markets so your store is ready to reach customers around the world. From configuring multiple currencies and languages to setting up market-specific pricing, shipping, and policies, we take care of the details that make cross-border selling simple.
Whether you need a straightforward subfolder setup (like yourstore.com/en-us) or want to customise products, collections, and content for each region, we’ll make sure your Shopify Markets are optimised for both shoppers and search engines. With the right setup, your international customers will enjoy a smooth, localised shopping experience — and you will unlock new opportunities to grow your sales.
Frequently Asked Questions
What is Shopify Markets?
Shopify Markets is a built-in tool that lets you sell to customers in different countries from one Shopify store. It helps you manage currencies, languages, pricing, and policies so your shop feels local to every market.
Do I need a separate Shopify store for each country?
Nope! With Shopify Markets, you can sell worldwide from one store. You don’t have to juggle multiple stores, you just set up different “markets” inside your existing one.
Can I show different products in different countries?
Yes, you can choose which products or collections are available in each market. For example, if you only want to sell certain items in the US but not in the UK, you can set that up easily.
How do currencies work with Shopify Markets?
Customers can see prices and pay in their local currency. Shopify will either use real-time exchange rates or you can set custom prices for each market.
Do I need to translate my store into other languages?
Not always, but it helps! Shopify Markets supports translations so your international customers can browse in their own language. We can help you set this up.
What about shipping and taxes?
Shipping rates, delivery times, and tax rules can be set up separately for each market. So customers know exactly what to expect before they buy.
Will Shopify Markets affect my SEO?
No, if set up correctly, it helps! Shopify automatically adds hreflang tags so search engines know which version of your site to show in each country. We will also make sure your links and setup are search-friendly.
Is Shopify Markets included in all plans?
Yes! It’s available on all Shopify plans. Some advanced features (like theme customisations) require Shopify Plus.