User Experience (UX) & Design

Navigation: We’ll assess if your store is easy to navigate. Are the categories, menus, and filters set up so customers can quickly find what they’re looking for?

Mobile Responsiveness: Since many shoppers are browsing on their phones, we’ll ensure your store works perfectly across all devices, especially mobiles.

Product Pages: We’ll review your product pages, checking that they’re clear, informative, and well-organised, with high-quality images, compelling descriptions, and trust signals like reviews and ratings.

Checkout Process: We’ll assess the checkout process to pinpoint any friction points that could be causing cart abandonment.

Performance & Speed

App Performance: Some apps can slow down your store even though they add functionality. We’ll audit the ones you’re using to ensure they’re working efficiently.

Page Load Speed: Fast page loading is crucial! We’ll check how quickly your pages load and ensure apps, large images, or themes aren’t slowing things down.

SEO (Search Engine Optimisation)

Alt Text for Images: We’ll ensure that all images have the proper alt text, which helps with SEO and makes your site more accessible.

On-Page SEO: We’ll look at your product page titles, meta descriptions, and URLs to ensure they’re fully optimised for both search engines and your customers.

Content Optimisation: We’ll check for keyword-rich content across your homepage, blog, and product pages to help drive more organic traffic.

Analytics & Tracking

Shopping Feeds: If you’re using Google Shopping or Facebook Shops, we’ll verify that your feeds are set up properly to improve visibility and advertising performance.

Google Analytics Setup: We’ll make sure Google Analytics is correctly set up so you can track user behaviour, sales performance, and identify which pages are driving the most conversions.

Mobile Optimisation

Mobile User Flow: Reviewing how mobile users experience your site, from product search to checkout, to make sure it’s smooth and user-friendly.

Security & Trust

Trust Badges: Ensuring your site displays trust signals like security badges, payment method icons, and customer reviews to build confidence.

Sales & Marketing Tools

Social Proof: Reviewing whether your reviews, testimonials, and user-generated content are visible and engaging.

Email Marketing: We’ll audit your email capture forms and sequences, making sure they’re set up to nurture leads and generate sales.

Inventory Management & Product Organisation

Product Descriptions: Reviewing product descriptions for clarity, SEO relevance, and helpfulness in making informed purchasing decisions.

Product Categories: We’ll check that your products are organised in a way that makes sense to customers and makes browsing easier.